Which of the following is a guideline for a successful CRM system?
A) Customer information is not retained past the initial contact with the customer.
B) Intuition and experience must define the products provided by the organization.
C) The product takes center stage in the organization.
D) Customer information is centralized.
E) All of these are guidelines for a successful CRM system.

Question

Quizplus · Accepted Answer

Centralizing customer information is crucial for a successful CRM system as it allows for a comprehensive view of the customer, which can aid in providing personalized experiences and increasing customer satisfaction. Retaining customer information beyond the initial contact and using intuition to define products are not recommended practices in CRM, as they can lead to inaccurate or incomplete data and may not meet the customer's needs. While the product is important, a successful CRM system prioritizes the customer and their needs.

Which of the Following Is a Guideline for a Successful