Lesley Owens has limited money to invest in a mailing to people who might be interested in subscribing to a new magazine about making scrapbooks.She wants to mail to those prospects with the highest probability of becoming subscribers.Owens should use a:

Question

Quizplus · Accepted Answer

A response list includes names and addresses of individuals who have previously responded to similar offers, such as subscribing to a magazine. These individuals are more likely to respond to the offer again, making it a cost-effective and targeted approach for Lesley Owens to invest her limited resources. Compiled lists, data mines, management databases, and data warehouses may not provide the same level of targeted and qualified leads.

Lesley Owens Has Limited Money to Invest in a Mailing