SCENARIOS
Butterball Turkey
In 1981,the producers of Butterball Turkey opened the Butterball Turkey Talk-Line opened.Created to assist struggling chefs with preparing the holiday bird,the Butterball Turkey Talk-Line was initially staffed with six home economists who responded to 11,000 phone calls in its first year.The Butterball Turkey Talk-Line is known as "the granddaddy of all help lines." Today the staff of 45 home economists and nutritionists responds to over 100,000 questions each November and December.In keeping with its history of technological advances,Butterball launched butterball.com in 1995,one of the first consumer Web sites,complete with turkey preparation tips and favorite recipes from the Butterball kitchens.Butterball Turkey's commitment to providing premium products and renowned customer service has prevailed as a long-standing tradition to call on,not just at the holidays,but all year long.Butterball has maintained a prominent position on America's holiday tables,a position it is designed to hold for,undoubtedly,many years to come.
-Refer to Butterball Turkey.To centralize and share the vast amount of customer information that its staff gathered through its years of interaction with customers,Butterball would use:

Question

Quizplus · Accepted Answer

Knowledge management involves collecting, organizing, and sharing information to improve organizational learning and decision-making. Butterball Turkey could use knowledge management to centralize and share the vast amount of customer information gathered by its staff through its years of interaction with customers. This would allow the company to better understand customer needs and preferences, improve its products and services, and maintain its position as a leading provider of turkey products.

SCENARIOS Butterball Turkey