Abby sells customized make-up in flashy,unconventional colors.Her target market is Generation Y.In order to find out more about her customers' experience with their products,Abby should consider using:
A) virtual newsletters
B) mail surveys
C) a viral marketing fan site
D) instant messaging to have two-way communications about the product
E) telephone surveys

Question

Quizplus · Accepted Answer

Instant messaging allows for real-time, two-way communication between Abby and her customers. This can provide immediate feedback on the customer experience with the products and allow for a better understanding of customer needs and preferences. Virtual newsletters and mail surveys may not be as effective in eliciting quick and detailed responses, while a viral marketing fan site may not be the best option for gathering specific customer feedback. Telephone surveys may also be time-consuming and less convenient for customers.

Abby Sells Customized Make-Up in Flashy,unconventional Colors