August Moon is a talent agency that specializes in providing entertainers for college campuses in the Northeast.When Bradley visited the August Moon Web site,he found a list of all of the entertainers that are represented by the agency,a brief bio of each entertainer,and a history of the talent agency.The next time Bradley visited the August Moon site,he was welcomed back and shown a list of currently running shows starring performers he had clicked on during his previous visit.To maximize its customer relationship marketing efforts,August Moon's Web site uses .

Question

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The use of cookies allows the website to remember Bradley's previous interactions with the site and personalize his experience by suggesting related performers and shows. This is a common technique for customer relationship management on websites.

August Moon Is a Talent Agency That Specializes in Providing