After mangers understand both the legal and the marketing consequences of price strategies,they should set a(n)_____ price,the general level at which a company expects to sell a good or service.

Question

Quizplus · Accepted Answer

A base price is the general level at which a company expects to sell a good or service, and it serves as a starting point for further adjustments based on market conditions and other factors. This price is typically set after considering both legal and marketing implications, as well as production costs and profit margins. A functional price refers to a price that covers the costs of producing and distributing a product, while a demand price is determined by the level of consumer demand for the product. A leader price is a low-price strategy used to attract customers, and a zone price refers to different prices offered in different geographic regions. None of these options fully capture the concept of a base price.

After Mangers Understand Both the Legal and the Marketing Consequences