_____ occurs when a firm is customer-driven and seeks to understand the attributes customers want in the goods and services they buy and the value customers contribute to those attributes.Thus,the price of the product is set at a level that seems to the customer to be a good price compared with the prices of other options.
A) Value-based pricing
B) Noncumulative pricing
C) CRM pricing
D) Market concept pricing
E) Price bundling

Question

Quizplus · Accepted Answer

Value-based pricing is the pricing strategy that is customer-driven and seeks to understand what attributes customers want in products or services and the value they contribute to those attributes. This strategy sets the price of the product or service at a level that is perceived as a good price compared to other options available in the market.

_____ Occurs When a Firm Is Customer-Driven and Seeks to Understand