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Merck & Co

Question 92

Multiple Choice

Merck & Co.,the manufacturer of the AIDS drug Crixidan,distributes exclusively to one distributor,Stadtlanders Pharmacy.The pharmacy has been criticized for charging too high a price for the drug and taking advantage of inelastic demand.Stadtlanders claims the charges are ethical because of high staffing costs and associated discounts with various health plans.This situation describes issues associated with:


A) resale price maintenance
B) price bundling
C) flexible pricing
D) professional services pricing
E) uniform delivered pricing

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