_____ is an attempt by the marketing manager to induce store patronage through selling a product near cost or even below cost.
A) Odd-even pricing
B) Leader pricing
C) Price skimming
D) Potential (or base)pricing
E) Price lowballing

Question

Quizplus · Accepted Answer

Leader pricing is a pricing strategy in which a product is sold at or below cost to attract customers to the store with the hope that they will buy other products as well. This tactic is used to increase traffic to the store and establish customer loyalty. Therefore, option B is the correct answer. Other options such as odd-even pricing, price skimming, potential pricing, and price lowballing are pricing strategies but not specifically designed to induce store patronage through selling a product near or below cost.

_____ Is an Attempt by the Marketing Manager to Induce