Ducktown Used Cars aired a radio spot announcing,"Today only,previously owned cars are only $200!" Meghan just wanted some kind of in-town transportation.When she went to Ducktown the salesperson said,"We have only one $200 car left,and it's not the kind of car I'd want my wife to drive.However,we do have some great deals on newer models." Meghan went home with an $8,000 used car.Ducktown is probably practicing:
A) decoy pricing
B) deal pricing
C) functional pricing
D) bait pricing
E) price pressuring

Question

Quizplus · Accepted Answer

Ducktown used a bait pricing strategy by advertising a low price for cars to attract customers, but only offering one undesirable option at that price. This tactic is often used to get customers into the showroom where they can then be upsold on more expensive models.

Ducktown Used Cars Aired a Radio Spot Announcing,"Today Only,previously Owned