What can a marketing manager do to make demand for his or her product more inelastic?
A) eliminate brand equity
B) eliminate any unique products from the product line
C) cultivate selected demand
D) avoid making any product changes
E) implement escalator pricing

Question

Quizplus · Accepted Answer

The marketing manager would need to use some demand-oriented tactic.Escalator pricing is a cost-oriented tactic.Creating unique products and changing packaging are both recommended tactics.

What Can a Marketing Manager Do to Make Demand for His