Deb Ross wants to open a store to sell quilting supplies.She cannot decide whether to base her store's pricing objectives on market share,dollar sales,or unit sales.Regardless of which she chooses,her firm's pricing objective can be categorized as:
A) status-quo
B) profit-oriented
C) need-oriented
D) cost-oriented
E) sales-oriented

Question

Quizplus · Accepted Answer

Deb Ross's focus on market share, dollar sales, or unit sales indicates that her pricing objectives are centered around increasing sales, which aligns with a sales-oriented pricing strategy.

Deb Ross Wants to Open a Store to Sell Quilting