At the end of February,the Hearts and Flowers store reduced the price on all of its Valentine's Day's candy by 50 percent in order to liquidate this inventory.What type of pricing strategy is being used in this example?
A) supply-oriented
B) sales maximization
C) target return on investment
D) satisfactory profit
E) profit maximization

Question

Quizplus · Accepted Answer

The store is using a sales maximization pricing strategy by reducing the price to liquidate inventory rather than maximizing profit or targeting a specific return on investment.

At the End of February,the Hearts and Flowers Store Reduced