Deco Furniture sells reproductions of furniture and collectibles that were seen during the early part of the 20th century.The store's owner does not take into account competition when pricing the store's merchandise.The markup on all items in the store is 100 percent over cost (or double the cost).Deco Furniture uses:

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Deco Furniture uses Keystone pricing, which is a pricing strategy in which the markup is set at 100 percent, or double the cost. This strategy is commonly used in retail and is not based on competition or target ROI.

Deco Furniture Sells Reproductions of Furniture and Collectibles That Were