Kroger supermarkets will place well-known brands on the shelves at high prices while offering its own Kroger brand at lower prices.This practice is an example of:

Question

Quizplus · Accepted Answer

This practice is known as "selling against the brand," where a retailer offers its own private-label products at lower prices alongside well-known brands to encourage consumers to choose the store brand.

Kroger Supermarkets Will Place Well-Known Brands on the Shelves at High