Manufacturers can regain some control over the price their products are sold for at the retail level by:
A) using an exclusive distribution system
B) developing brand loyalty in consumers by delivering quality and value
C) avoiding doing business with price-cutting discounters
D) franchising
E) doing all of these

Question

Quizplus · Accepted Answer

By using an exclusive distribution system, manufacturers can limit the number of retailers who sell their products and thus control the prices to some extent. Developing brand loyalty in consumers ensures that they are willing to pay a premium price for the manufacturer's products. Avoiding doing business with price-cutting discounters can help maintain the perceived value of the product. Franchising can also help control prices to an extent. Therefore, doing all of these can help manufacturers regain control over the price of their products.

Manufacturers Can Regain Some Control Over the Price Their Products