Montana's Best is a new precooked meal-in-a-bag product made from bison meat.The company is having difficulty gaining consumer acceptance of its bison products even though bison is high in protein and low in cholesterol,fat,and calories.Those who have tried the meat have agreed that it is tender and as delicious as any choice steak,and it is less expensive.Montana's Best should focus on which of the following sales promotion tools?

Question

Quizplus · Accepted Answer

Montana's Best should focus on sampling as a sales promotion tool to encourage consumers to try their bison meat products. This will allow customers to experience the tenderness and delicious taste of the meat firsthand, which may help overcome their hesitation to try a new type of meat.

Montana's Best Is a New Precooked Meal-In-A-Bag Product Made from Bison