You are responsible for sales promotion for a new brand of low-carb dairy products for people who are trying to lose weight.You need to introduce a new product to supermarket managers and owners,attract and identify new store contacts,and test market the response to your new product.Which type of trade promotion would most likely help you reach your objectives?

Question

Quizplus · Accepted Answer

Trade shows are effective for introducing new products to supermarket managers and owners, attracting new store contacts, and testing market responses, as they provide a platform for direct interaction and feedback.

You Are Responsible for Sales Promotion for a New Brand