Trianka Patel has recently started a mailing service in a region that is showing tremendous industrial growth.Her business has the capability to print,fold,insert,and mail all types of letters.Her customers include 3 local retailers,a small university,and a regional cable television provider.She needs more customers and plans to spend one day per week visiting businesses and introducing her services.Patel is engaged in:

Question

Quizplus · Accepted Answer

Trianka Patel is personally visiting businesses and introducing her services, which falls under the category of personal selling. Direct sales management would involve managing a team of salespeople, which is not mentioned in the scenario. Public relations would involve managing the image and reputation of the business, which is not relevant to Patel's current task. Sales promotion involves short-term incentives to encourage sales, which is not mentioned in the scenario. Research and development would involve creating and improving products, which also does not apply to Patel's situation.

Trianka Patel Has Recently Started a Mailing Service in a Region