Mountain Valley Springs Company,a producer of bottled water,sells a highly standardized product to consumers all over the United States.You would expect Mountain Valley Springs to rely on _____ to promote its product.

Question

Quizplus · Accepted Answer

As Mountain Valley Springs sells a highly standardized product to consumers all over the United States, it would be best for the company to rely on advertising and sales promotion to promote its product. This would enable the company to reach a large audience and create brand awareness, which is important in the bottled water industry where many products are similar. Personal selling and direct marketing may be more appropriate for products that require a more personal approach, while public relations and publicity may not be as effective for promoting a standardized product. Product innovation may also be important for the long-term success of the company, but it is not directly related to promoting the existing product.

Mountain Valley Springs Company,a Producer of Bottled Water,sells a Highly