Harland & Wolff in Belfast,North Ireland,makes ocean-going vessels.(It was the company that manufactured the Titanic.)Last year its primary customer was the U.S.government.You would expect Harland & Wolff to rely on _____ to promote its vessels.

Question

Quizplus · Accepted Answer

Personal selling would be the best choice for promoting vessels to the U.S. government, as the sales process for such large and complex purchases typically involves negotiations and communication between representatives from both parties.

Harland & Wolff in Belfast,North Ireland,makes Ocean-Going Vessels