NutriHealth makes vitamins and mineral supplements.It is determining whether to put its advertisements in newspapers or on television.Its primary concern is with how many people in its target market will be exposed to its ads.In other words,the company is concerned about frequency.

Question

Quizplus · Accepted Answer

The company is concerned about reach, not frequency. Reach refers to the number of people exposed to the advertisement, while frequency refers to how often the advertisement is shown to the same audience.

NutriHealth Makes Vitamins and Mineral Supplements