Why do many brands with a large market share spend proportionally less on advertising compared to brands with small market share?
A) Beyond a certain volume of promotion,diminishing returns set in.
B) Certain industries have a practice of spending a low amount of dollars,relative to sales,on advertising.
C) There is no minimum level of exposure for advertising to have an effect on sales.
D) Advertising will not stimulate economic growth for the industry.
E) The firms with large market share do not understand the advertising-to-sales relationship.
Correct Answer:
Verified
Q4: Unlike other types of advertising,a comparative advertising
Q6: The goal of advertising is to change
Q9: A small,high-tech company has just launched a
Q16: Researchers are unanimously convinced of the effectiveness
Q20: There are many types of microwave meals,but
Q23: Amway runs advertisements that show how people
Q24: How does advertising affect consumers?
A) changes cultural
Q27: Publicity consists of programs developed by a
Q33: _ advertising is designed to enhance a
Q39: Crisis management should begin before a crisis
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents