People who drink Cheerwine (a cherry-flavored cola) are extremely loyal to this product that is primarily found in the Carolinas.Which of the following statements about how increased advertising of Cheerwine would affect extremely brand loyal users of Cheerwine is true?
A) The advertising would have no effect because loyal users of Cheerwine have a neutral frame of reference.
B) The advertising could encourage the loyal Cheerwine users to try other brands.
C) The advertising could create a positive frame of reference for the loyal Cheerwine users.
D) The advertising could have no effect due to the advertising response function.
E) The advertising could cause the loyal Cheerwine users to buy more.
Correct Answer:
Verified
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