The goal of _____ advertising is to influence demand for a specific brand of good or service and is less informational and more emotional.The emphasis is on brand name,recall,and favorable brand attitude.

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Competitive advertising is designed to influence demand for a specific brand of good or service and is focused on promoting the brand name, building a favorable brand attitude and recall. It is less about providing information and more about creating an emotional connection with the audience. The main goal is to set a particular brand apart from its competitors and increase its market share.

The Goal of _____ Advertising Is to Influence Demand for a Specific