DAGMAR is an acronym for:
A) defining and achieving goals means advertising reach
B) developing aggressive markets
C) designing advertising with market research
D) defining advertising goals for measured advertising results
E) developing aggressive growth markets and revenues

Question

Quizplus · Accepted Answer

According to this method,all advertising objectives should precisely define the target audience,the desired percentage change in some specific measure of effectiveness,and the time frame in which that change is to occur.

DAGMAR Is an Acronym For