An ad for Gloria Vanderbilt jeans contained information about the Dillard department stores where the jeans could be purchased.This ad was most likely an example of _____ advertising.

Question

Quizplus · Accepted Answer

Cooperative advertising involves collaboration between manufacturers and retailers to promote a product, as seen in the ad mentioning both Gloria Vanderbilt jeans and Dillard department stores.

An Ad for Gloria Vanderbilt Jeans Contained Information About the Dillard