Direct-response advertising is in the form of a 30-minute advertisement that resembles a TV talk show is called a(n):
A) infomercial
B) extended sales pitch
C) mega-mercial
D) ad expander
E) prolonged advertisement

Question

Quizplus · Accepted Answer

An infomercial is a direct-response advertising format that typically lasts 30 minutes and resembles a talk show. It is designed to promote a product or service and encourages viewers to make a purchase directly from the advertiser.

Direct-Response Advertising Is in the Form of a 30-Minute Advertisement