Advertising Researchers Today Are Discussing the Qualitative Factors That Should

Advertising researchers today are discussing the qualitative factors that should be present during media selection.Which of the following is an example of one of those qualitative factors for placing television advertising?

A) how well the program is liked by potential consumers
B) the kind of noise filtration system used by the network
C) the clarity of the picture
D) whether the medium is satellite- or cable-based
E) all of the above