The appearance of a box of Cheerios cereal in the children's movie Mathilda is an example of _____ for General Mills,its manufacturer

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The appearance of the Cheerios cereal box in the movie Mathilda is an example of product placement, which is a form of advertising where a company's product is integrated into a movie, TV show, or other media to promote the product or increase brand recognition. General Mills likely paid for the placement of their product in the movie in order to reach a wider audience and increase sales.

The Appearance of a Box of Cheerios Cereal in the Children's