On an episode of ER,one of the doctors asked a nurse for a Nitrolingual Pumpspray,which is used for acute relief of chest pain caused by angina.The free appearance of the product on the show gave its small manufacturer some needed publicity.This was an example of how _____ can result in positive publicity.

Question

Quizplus · Accepted Answer

The scenario described is an example of product placement, which is the intentional inclusion or mention of a product in a TV show, movie, or other media for promotional purposes. The appearance of the Nitrolingual Pumpspray on ER counts as product placement because it was featured on the show as part of the storyline, rather than being shown in a traditional advertisement or promoted through other means. The mention of the product on the show gave the manufacturer publicity and exposure to a wider audience.

On an Episode of ER,one of the Doctors Asked a Nurse