A newspaper article revealed that hazardous wastes buried in an on-site landfill at a paper manufacturer were leaking into the local water supply.Even though the company quickly stopped the leak and paid for an additional water purification system for the town,it still received some very negative publicity.The company should have:

Question

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The company should have implemented its crisis management plan to address the negative publicity and reassure the public that it is taking responsibility for the situation and working to prevent future incidents. This would involve communicating openly and transparently, providing accurate information about the situation, and taking steps to mitigate the effects of the hazardous waste contamination. Simply ignoring the publicity or waiting until damage levels were determined would likely worsen the situation and harm the company's reputation further. An ad campaign based on fear appeals may not be appropriate in this situation, as it could further alarm the public and damage the company's image. Pulsing advertising campaigns may not be effective in addressing a crisis situation, as they may come across as insincere or tone-deaf to the concerns of the affected community.

A Newspaper Article Revealed That Hazardous Wastes Buried in an On-Site