LeBlanc's Pecan Company
Betty and Orville LeBlanc recently opened LeBlanc's Pecan Company retail store.In addition to shelled and unshelled pecans,the Texas store sells pecan pies,tortes,fruitcakes,fudge,pralines,chocolate pecan bark,homemade pecan ice cream toppings,and jams and jellies.At this time,there are no other stores of this type in the Houston area.The LeBlancs are considering developing an advertising campaign for their store focusing on its wide assortment of pecan-related products.Orville LeBlanc has drawn up a list of communication tasks the advertising must accomplish.He used the DAGMAR approach to draw up this list.
-Refer to LeBlanc's Pecan Company.If Orville LeBlanc is most interested in audience selectivity and production costs,he should select _____ as the store's primary advertising medium.

Question

Quizplus · Accepted Answer

If Orville LeBlanc is most interested in audience selectivity and production costs, the best option for LeBlanc's Pecan Company would be to advertise on the radio. Radio advertising can be highly targeted to specific geographic areas and demographic groups, and it is generally less expensive than other types of advertising such as network television or outdoor. Additionally, radio commercials can be produced relatively quickly and easily, further reducing production costs. Overall, radio advertising is a cost-effective way for LeBlanc's Pecan Company to reach their target audience with a message highlighting their wide assortment of pecan-related products.

LeBlanc's Pecan Company Betty and Orville LeBlanc Recently Opened LeBlanc's Pecan Company Retail