The promotional mix is the combination of promotion tools used to reach the target market and fulfill the organization's overall goals.

Name: The promotional mix is the combination of promotion tools used to reach the target market and fulfill the organization's overall goals.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The promotional mix includes advertising, personal selling, sales promotion, public relations, and direct marketing. Its purpose is to communicate with the target market and achieve the organization's objectives.

The Promotional Mix Is the Combination of Promotion Tools Used