NutriFoods is concerned that its advertising messages are not getting through to the target market as intended.Its radio ads contain music that its target market does not like,and its spokesperson has a very nasally voice that sounds like he has a perpetual cold.These are examples of noise in the communications process.

Question

Quizplus · Accepted Answer

Noise in the communications process refers to anything that interferes with the intended message being understood by the receiver. In this case, the disliked music and nasally voice of the spokesperson are examples of noise that could hinder the effectiveness of the advertising messages.

NutriFoods Is Concerned That Its Advertising Messages Are Not Getting