A _____ is defined as a set of unique features of a company and its products perceived by the target market as significant and superior to the competition.
A) comparative differentiation
B) competitive advantage
C) unique selling proposition
D) special benefit
E) promotional plan

Question

Quizplus · Accepted Answer

A competitive advantage refers to a unique set of features or benefits that a company and its products offer and are perceived by the target market as better and superior to the competition. This advantage positions the company and its products as the best choice in the marketplace, leading to higher sales and revenue for the business. Options A, C, D, and E are all related concepts but do not fully encompass the idea of a competitive advantage.

A _____ Is Defined as a Set of Unique Features