The four major promotional tools (advertising,personal selling,sales promotion,and public relations)are known collectively as the:

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The four major promotional tools (advertising, personal selling, sales promotion, and public relations) are collectively known as the promotional mix, which is a part of the marketing mix. The marketing mix consists of four elements or tools (product, price, place, and promotion) that a company uses to achieve its marketing objectives. Therefore, the best choice is E, promotional mix.

The Four Major Promotional Tools (Advertising,personal Selling,sales Promotion,and Public Relations)are