Lee Apparel,maker of Lee Dungarees,created the Buddy Lee doll in the 1920s.It continued using the doll in its promotional mix and giving out Buddy Lee dolls to customers until 1964.The actual doll,which was given away as a premium,is an example of:
A) a sales promotion
B) publicity
C) advertising
D) implicit communications
E) a personal sales presentation
Correct Answer:
Verified
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