Frank's RedHot hot sauce created a "Sing the Blues" contest.Participants were asked to write original lyrics about Frank's RedHot sauce set to their favorite tune and submit their songs to the manufacturer.The writer of the winning song received a free all-expense paid trip to a House of Blues.This is an example of:

Question

Frank's RedHot hot sauce created a "Sing the Blues" contest.Participants were asked to write original lyrics about Frank's RedHot sauce set to their favorite tune and submit their songs to the manufacturer.The writer of the winning song received a free all-expense paid trip to a House of Blues.This is an example of:

Quizplus · Accepted Answer

This activity is a sales promotion as it directly encourages customers to purchase Frank's RedHot hot sauce through the contest and the incentive of winning a free trip. It is not advertising as it involves consumer participation and creativity, and it is not personal selling as it is not done through direct interaction with customers.

Frank's RedHot Hot Sauce Created a "Sing the Blues" Contest