The maker of Frank's RedHot pepper sauce spend $25,000 to create an ad that was targeted to consumers the Southwestern U.S.market.Because it created the ad itself and used no ad agency,Frank's RedHot sauce engaged in:

Question

Quizplus · Accepted Answer

Encoding refers to the process of creating a message to be sent to the intended audience. In this case, Frank's RedHot created the ad themselves, meaning they were responsible for encoding the message.

The Maker of Frank's RedHot Pepper Sauce Spend $25,000 to Create