Procter & Gamble hired an advertising agency to create a $25 million campaign for Bounty paper towels.The ad agency created a "Locks in the Spills" message for Bounty ads.The ad agency acted as the _____ of the message.

Question

Quizplus · Accepted Answer

The ad agency is responsible for encoding the message, or putting it into a form that can be sent to the audience (in this case, through advertisements).

Procter & Gamble Hired an Advertising Agency to Create a $25