The marketing campaign for Alpo dog food uses posters in veterinarians' offices,radio and television ads,as well as a Web site to promote benefits of the dog food.In terms of the communication process,Alpo used several different:

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Alpo used multiple channels to promote their dog food, such as posters, radio and television ads, and a website. Channels refer to the means through which a message is conveyed.

The Marketing Campaign for Alpo Dog Food Uses Posters in Veterinarians