Entrepreneur Lara Tubner has developed pecan pie jam,apple pie jam,and cherry pie jam,which she is marketing under the name Pi-Full.Everyone who has tried the product loves it,but she is having trouble getting potential consumers to the desire stage of the AIDA concept.Which of the following elements of the promotion mix would be most likely to move people toward looking for the product and buying it?

Question

Quizplus · Accepted Answer

Offering a coupon for a discount on the product can incentivize potential consumers to try the product and move them closer to the buying stage. The other options may increase awareness of the product, but may not necessarily motivate consumers to take action and purchase the product.

Entrepreneur Lara Tubner Has Developed Pecan Pie Jam,apple Pie Jam,and