What is the most effective promotion mix to use with products that are convenience goods and purchased routinely?
A) personal selling and advertising
B) public relations and personal selling
C) personal selling and sales promotion
D) advertising and public relations
E) sales promotion and advertising

Question

Quizplus · Accepted Answer

Convenience goods are products that are purchased routinely and often impulsively, so the most effective promotion mix for them is advertising and sales promotion. Advertising can effectively create brand awareness and influence customers to purchase the product, while sales promotions such as discounts, coupons or loyalty programs can encourage repeat purchases and increase customer loyalty. Personal selling may not be practical for these types of products due to their low involvement nature and low price point. Public relations may not be effective as it is more focused on building relationships and goodwill with stakeholders rather than promoting specific products.

What Is the Most Effective Promotion Mix to Use with Products