Petra McCoy has developed a product for cleaning grout called Grout-Chee.Everyone who has tried the product really appreciates how quickly it works,but McCoy is having trouble getting retail stores to carry the product.She has decided to send retailers free samples and use other trade promotions to encourage stores to carry her product.McCoy is using a(n)_____ promotional strategy.

Question

Quizplus · Accepted Answer

McCoy is using a push promotional strategy, which involves pushing the product through the distribution channel by providing incentives to retailers, such as free samples and other trade promotions, to encourage them to carry Grout-Chee.

Petra McCoy Has Developed a Product for Cleaning Grout Called