To get more retailers to stock their products,Rust-Oleum paint developed a strong advertising campaign aimed at consumers.The ads show creative ways to use paint to make homes more attractive and emphasize the facts the paint doesn't chip,peel,or fade.Rust-Oleum is using a _____ promotional strategy.

Question

Quizplus · Accepted Answer

The advertising campaign aimed at consumers suggesting them to buy Rust-Oleum paint to make their homes more attractive and emphasizing the quality of the product shows that Rust-Oleum is using a pull promotional strategy. The company is trying to create a demand for their product through advertising and other forms of promotion aimed directly at the end customer, rather than trying to push their products through the distribution channel.

To Get More Retailers to Stock Their Products,Rust-Oleum Paint Developed