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You Are the Promotions Manager for Pyrolave,a Company That Turns

Question 173

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You are the promotions manager for Pyrolave,a company that turns lava rock into counter tile.The company's counter tile is easy to clean,resistant to scratches,but more expensive that other materials used for counter tops.You need to decide whether to implement a push or a pull promotional strategy.Define and describe both the push and the pull strategy,and describe what promotions might be used in each strategy.

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A push strategy is when manufacturers us...

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