Esther Jui has just opened a specialty store that will sell Asian wedding gowns to Asian-Americans who want a traditional wedding.Because it will be a specialty store,she should have a broad product assortment with moderately low prices.

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Since Esther Jui's store will specialize in Asian wedding gowns, it is more important to have a narrow and focused product assortment with higher prices that reflect the uniqueness and quality of the gowns. This will attract customers who are specifically seeking traditional Asian wedding attire and are willing to pay a premium for it, rather than trying to attract a broader customer base with lower prices.

Esther Jui Has Just Opened a Specialty Store That Will