A manufacturer wants to introduce a line of hand-smocked children's clothing in conjunction with the growing number of professional women who are now having babies.The least expensive of these outfits will be $75.Which of the following types of stores would most likely support an effective product launch?

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A specialty store would be the best choice for launching a line of higher-end children's clothing. These stores typically cater to a specific target market and carry a wider range of specialized products than a general store or discount store. This would allow the manufacturer to showcase their unique and more expensive clothing in a more personalized atmosphere, which would appeal to the target market of professional women having babies. An off-price retailer, full-discount store or warehouse club would not be the best choice for launching a higher-end line of hand-smocked children's clothing.

A Manufacturer Wants to Introduce a Line of Hand-Smocked Children's