A publisher of books on holiday decorating,cooking,and crafts has to find a way to dispose of its overrun and unsold end-of-season output.As a marketing consultant,you suggest that the firm sell the merchandise to:

Question

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Off-price discount retailers specialize in selling overstocked or unsold merchandise at a discount, making them a good option for the publisher to dispose of its excess inventory. Mass merchandisers, convenience stores, department stores, and supermarkets may not be interested in holiday-related items outside of their particular holiday seasons, or they may already have their own inventory to sell.

A Publisher of Books on Holiday Decorating,cooking,and Crafts Has to Find